Thoughts for the week
There has been a lot of debate on whether Social Media has made an impact on this Karnataka election. My 2 cents on the same.
I think we should assess influence of social media on 4 levels.
#1 – Influence on Voter Registration
#2 – Influence on Voter Perception
#3 – Influence on Voter Turnout
#4 – Influence on Electoral Outcome
On the first – I think Social Media has had itsmost visible impact on voter registration. Many including myself got registered to vote at the last minute thanks to the Online Voter Registration facility of the CEO, Karnataka with the campaign by Smart Vote. This story in the Times of India captures the impact of their efforts :
On Voter Turnout I don’t yet see much organized or institutional efforts to influence turnout using social media. On Voter perception is where the next biggest impact of social media will be. The three speeches by Narendra Modi in Bangalore, Mangalore and Belgaum not just created buzz within the Social Media but also drove a lot of Online Traffic to related blogs and news articles.
We however may be some distance away from seeing all of this translate into a visible impact on Electoral Outcomes till the use of Technology to influence turnouts gets Institutionalized.
Pick of the week – Mailbox’s Gentry Underwood’s thoughts on Design Thinking
Before you build all your prototypes, work through a design process to be very clear about what the problem is that’s you’re trying to solve:
Who has that problem?
How big of a problem it is?
How much they’re willing to pay for the solution, in some way, shape, or form?
In other words–how painful is this problem for them? What can we create that is going to solve this specific problem?
Your answers are your design principles, whether in the form of specific statements, or just in the form of frameworks that help you understand the ecosystem that you’re playing in.
Those principles are non-pivotable. Those are firm beliefs that you hold onto. Your understanding of them may improve over time; they may increase in resolution or in terms of your understanding, or bring new data to bear that helps you change the way that you conceive of the problem. But from a Human Centered Design perspective, you don’t leave that place of the problem that you’re trying to solve. You don’t let go of your “why.”
Interesting Stories of the week