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Politics, Policy and all things Digital about India

May 3, 2013 • 5:10 pm 1

From the Chief Digital Officer’s Desk – Episode 2

Thoughts for the week

There has been a lot of debate on whether Social Media has made an impact on this Karnataka election. My 2 cents on the same.

I think we should assess influence of social media on 4 levels.

#1 – Influence on Voter Registration

#2 – Influence on Voter Perception

#3 – Influence on Voter Turnout

#4 – Influence on Electoral Outcome

On the first – I think Social Media has had itsmost visible impact on voter registration. Many including myself got registered to vote at the last minute thanks to the Online Voter Registration facility of the CEO, Karnataka with the campaign by Smart Vote. This story in the Times of India captures the impact of their efforts :

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On Voter Turnout I don’t yet see much organized or institutional efforts to influence turnout using social media. On Voter perception is where the next biggest impact of social media will be. The three speeches by Narendra Modi in Bangalore, Mangalore and Belgaum not just created buzz within the Social Media but also drove a lot of Online Traffic to related blogs and news articles.

We however may be some distance away from seeing all of this translate into a visible impact on Electoral Outcomes till the use of Technology to influence turnouts gets Institutionalized.

Pick of the week – Mailbox’s Gentry Underwood’s thoughts on Design Thinking

Before you build all your prototypes, work through a design process to be very clear about what the problem is that’s you’re trying to solve:

Who has that problem?

How big of a problem it is?

How much they’re willing to pay for the solution, in some way, shape, or form?

In other words–how painful is this problem for them? What can we create that is going to solve this specific problem?

Your answers are your design principles, whether in the form of specific statements, or just in the form of frameworks that help you understand the ecosystem that you’re playing in.

Those principles are non-pivotable. Those are firm beliefs that you hold onto. Your understanding of them may improve over time; they may increase in resolution or in terms of your understanding, or bring new data to bear that helps you change the way that you conceive of the problem. But from a Human Centered Design perspective, you don’t leave that place of the problem that you’re trying to solve. You don’t let go of your “why.”

Interesting Stories of the week

https://twitter.com/FastCompany/status/33009288197924864

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Filed under: Chief Digital Officer, Digital Citizen, Digital Economy, Offstumped

April 27, 2013 • 2:34 pm 0

From the Chief Digital Officer’s Desk – Episode 1

Starting a series of weekly blogs on Digital Communications, Analytics, Big Data and related topics.

In this maiden episode some interesting stories from the week and an insight on how Google Analytics computes Unique Visitors.

Pick of the week

an interesting article by Esmeralda Schwartz on how Chief Digital Officer is Marketing + Technology = New Enterprise Leader.

The role of the chief digital officer (CDO) in the enterprise has gotten a great deal of attention in recent months. For example, Gartner predicted that by 2015, 25% of organizations will have a CDO and further estimated that 20% of chief information officers (CIOs) have already taken on the responsibilities of the CDO.

Perhaps the best known example of the impact and influence of CDOs came last fall, when the Obama campaign successfully leveraged a team of digital leaders. All the tools of the trade – text analytics, social network/media analysis, Web personalization, computational advertising and online experiments and testing, among other things – were used for re-elect the President of the United States.

Interesting stories from the week

Insight of the week – Unique Visitors Calculation in Google Analytics

In order to provide a fast and accurate Unique Visitors metric, GA uses two different techniques for counting Unique Visitors

for some dimensions, such as Source or Medium, it is possible that the same unique visitor can be in multiple buckets (e.g., someone visited from organic search and paid search in the same date range). For this reason, when viewing Unique Visitors over such a dimension, the sum of the rows should not add up to the total

The number of ways to slice and dice Unique Visitors in GA has grown over time: from a given date range, to any dimension, and ultimately to any complex dimension and date range combination. The Google Analytics team is constantly working on improving the tool in order to help improve your websites and apps, so you can expect to see new solutions to this challenge in the future.

 

 

 

Filed under: Chief Digital Officer, Digital Citizen, Digital Economy

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